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Did you know about 90% of consumers use smartphones for product research while shopping in a store at least some of the time? Do you have a mobile SEO strategy for your business? If you're not optimizing for mobile SEO,...
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The Subtle Art of Using Emoji Marketing for Marketing Campaigns... Emojis are fun!!Have you ever considered using emojis to add a playful and engaging element to your marketing content? If used in the right way, emojis can add tone, context,...
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Featured Snippets: A Shortcut to the Top of Google... Staying ahead of the curve is necessary in the ever-evoking field of digital marketing. We are stepping into 2024, so a lot of game-changing trends are about to unveil in the...
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Digital assistants like Siri, Alexa, and Google Assistant have made it easier for people to find information, complete tasks, and make purchases using voice search. If your business isn’t showing up on voice search, you’re missing out on major visibility. ...
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Webinar? Online virtual events!! When the pandemic hit in 2019, online workshops, live classes, and virtual training became our part of lives in one way or other. Companies, businesses, and education centers used them to stay in touch with clients or students....
Read More![15+ Best Video Marketing Statistics You Need To Know [2024]](https://onetikk.org/wp-content/uploads/2023/12/social-media-1233873_640.jpg)
Today, video marketing is emerged as an essential marketing tool. Video marketing became popular with the launch of YouTube in 2005. From there, video content are proven to boost conversion rates and leads. Nowadays technology to create quality videos are getting...
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Marketing is all about connecting with your audience; and digital marketing is no different. Today everything happens on the internet; so is marketing. Digital marketing uses digital channels to market products and services to consumers. In today's digital world, digital...
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Nowadays consumer behaviors are changing. Long gone are the days when one plan for weeks for buy an item and after reviewing it online or getting feedback from relatives/ friends, buy them. Now everyone prefers impulsive buy. Anyone with a...
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Converting visitors into leads is the only thing that matters in the online marketing world. A good landing page does this process easily. Also called as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page",...
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Google Search, with a history of providing relevant and accurate results... Every time anyone referring to online search, we automatically think of Google. Let's “Google it! became a common term these days. The latest data shows that Google processes over 99,000...
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Meta tags are snippets of text that describe a page’s content. They are invisible tags that appear only on the source code of the page. Meta tags are as important as any other ranking factor for SEO, and plays an important...
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WordPress is by far the most popular and the go-to option for those who looking to launch a website. About 835 million websites use WordPress and that is almost 43.2% of all websites on the internet. What Makes WordPress Popular? WordPress is a popular...
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"Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Bill Gates Can you imagine a book without words? That is what exactly feel when you do marketing...
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Meta Threads: A New Way to Share With Text Meta has launched the much-awaited new app called Threads, and has been nicknamed as the 'Twitter killer' since it is a micro blogging platform like Twitter. Threads has taken the social...
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Use the power of speech recognition to search the web! Voice search has rapidly gained popularity over the years and has become an inevitable part of our daily lives. Digital voice assistants like Google Assistant, Amazon Alexa and Siri have become huge in recent years. They can interpret human...
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Short-form videos are the newest trend in social media and its popularity is rapidly rising... Everyone loves watching videos: its engaging and enjoyable. Audience always enjoy variety, so in order to satisfy them, you must take advantage of the growing popularity...
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Ever heard of the term ' Marketing Mix'? If you are a business owner, or marketer or business student, then you may have heard the term at least once. What is a Digital Marketing Mix? The digital marketing mix is a...
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Once a simple photo sharing app, Instagram has come a long way since it launched back in 2010. Recent reports show that approximately 40% of younger consumers now use Instagram for their searches. Over the years Instagram is evolved into many...
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Use these tips to make your company's Facebook page best!! Social media landscape is ever-evolving. Each year, we can witness great shifts and trends. Even after these changes, Facebook is still the most-used social platform worldwide. Facebook has a large...
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Nowadays people increasingly rely on their phones for everything whether it is shopping, entertainment, or managing work. For instance, as of 2023, there are 6.92 billion smartphone users globally, and that number is expected to reach 7.34 billion by 2025. So, mobile...
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Today, every marketer think that driving traffic toward to the website will increase the traffic and then converts visitors into potential customers. That is not always true!! You have to get more out of them. That is what Conversion Rate...
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Google Analytics is the best friend of all SEO Specialist and Digital Marketer around the globe.” Nowadays almost every businesses have an online presence whether it is big or small. Every business owners needs to understand the full journey of...
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“If you’re going to build a website, make sure to have a website that Google would be embarrassed not to rank for its main keywords.” 2023 is the year of SEO: Brands are leaning in and preparing for the year....
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Artificial Intelligence is the KING of the World now. It is constantly changing our world. Artificial intelligence is evolving in such a way that it is hard to keep up. Nearly every industry is adapting to it. AI in Marketing is...
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Google Ads is the Leader When it Comes to Paid Advertising... As the world’s top and most desirable search engine, it’s no surprise that many marketers are wanting to promote their businesses with the help of tech giant. Google Ads...
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It's no secret that Facebook is an immensely popular social media platform. Here are some interesting stats for you to think upon. 62 BILLION users on average visit Facebook every day. 400 users sign up to Facebook every minute in...
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Every marketing department's major challenge is choosing the right B2B marketing channel. There are many options available in todays market. Compared to traditional marketing strategies, These B2B marketing channels are cost-effective, easily measurable and promote brand awareness. 56% of B2B...
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Marketers face different kind of challenges everyday. Content marketing is a tough task because of the updates in Google Algorithms, which is difficult to keep up with. A well planned SEO marketing strategy is needed to optimize your website. SEO...
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Digital Marketing